12 Guidelines for Corporate Social Media PoliciesWelcome to the era of Socialism in Communication. While social media is liberating brands and opening up new grass-roots level channels for connecting with the consumers, it is also posing new challenges for companies in terms of managing and controlling all that free flowing external communication. While wide social media participation offers innumerous advantages to companies and brands it also requires constant monitoring and the need to provide clear guidelines to all participants to protect both the employees and the company. Companies are struggling to achieve the balance between liberating the employees and avoiding all the risks and pitfalls of unmonitored conversations.
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Consulting Services

Consulting Services
Engage and interact with your customers!
Gain new customers!
Not just for large consumer brands, social media marketing evens out the playing field and businesses in every size and type of industry can benefit from active, strategic participation. The social media landscape is complex and constantly evolving. It is important for your business to have a well-branded presence and to utilize each social platform to its optimum advantage. This can be an overwhelming task for any business to undertake, and doing it incorrectly will show poorly on your business or brand rather than elevating it. Harp Social makes it our business to stay on top of social media. We help businesses and organizations to utilize these unique platforms to obtain your business goals & objectives. Not only do we brand, implement and design for each of the social media platforms, we also have maintenance and growth programs to "grow" your accounts...a unique advantage to working with Harp Social.
 
Let us help you with a strategic implementation plan, or a social media audit of your existing social marketing with SocialCheck.
 

The Importance of Listening

The Importance of Listening

Monitoring what is out there gives you the ability to promote the flattering conversations and directly address the not so flattering ones. Harp Social monitors more than 100 million blogs and their comments—we cover all other forms of social media as well, including video, sharing sites, images, forums, opinion sites, media and micro-blogging sites like Twitter.

Services Include
  • Consultation Phone Call
  • Custom Strategic Monitoring Package Mix
  • Implementation with eMail Alert set-up
  • Daily monitoring and analysis
  • Interaction with your key personnel for relevant conversations
  • Daily engagement in response to conversations about your business/brand.
  • Weekly/Monthly Reports in PDF or html format.
 

Custom Twitter Strategy

Custom Twitter Strategy

Twitter is being utilized by savvy businesses as a way to network and communicate with contacts new and old, create brand awareness, announce events, promote products, articles, solicit information for new product development, act as a businesses virtual customer service center and drive traffic to your businesses website. If you are already on Twitter but don't have the time to maintain it, develop your following or utilize it properly, we can help. Harp Social provides daily growth and maintenance plans. If you're not on Twitter and want to take advantage of this powerful social platform, we can help you there too.

Services Include
  • Initial Consultation with a Harp Social Certified Social Media Specialist
  • Custom Twitter Strategy
  • Custom branded twitter account(s)
  • Harp "grows" your Twitter account with daily interaction
  • Daily monitoring and responses to DMs and @s
  • Harp will tweet for you throughout the day, 7/365
  • Twitter sync up with other social media platforms
  • Client receives weekly activity reports electronically
  • Measurement tools
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Listen

Listen:

Before you can engage with your customers, and a world of potential ones, you need to listen. Harp Social will uncover real-time, relevant, impactful conversations through our proprietary mix of monitoring tools.

Evaluate

Evaluate:

Harp provides daily conversation analysis, tagging and tracking of the relevant conversations.

Engage

Engage:

Create active dialog with customers or potential customers on Twitter, Facebook and blog comments.