It’s New Math! Your brand is equal to the sum of all its conversations.

Harp Social will Manage your Social Media Strategy with Monitoring Services…

The social web is happening around you, and you’re ready to get your business or your clients involved. Whether you’re just getting started with a social media approach, or looking for a more sophisticated way to listen, measure and engage in social media, social media monitoring  is the platform to get your business to the next level.

Harp Social provides real-time monitoring across the social platform with as-it-happens alert notification to quickly & appropriately respond to meaningful conversations. We offer continuous monitoring or month to month to test the conversational waters…a custom offering fine tuned to meet your business objectives. Conversations are happening right now about your brand or business.

Harp Social utilizes one of the most powerful subscription-based monitoring platforms available today, Radian6.

Monitoring… the Social Media Advantage:

Comprehensive Coverage with Radian6

• Scan over 100 million sites and sources, from blogs and comments to photos, videos, forums, public Facebook groups, and Twitter.
• Get real-time, relevant results so you never miss a relevant post. This provides you the ability to form your reaction and directly address each situation as called for.
• We do the post aggregation for you, providing meaningful, easy-to-understand weekly reports along with our ongoing hot alerts emailed directly to you. Relax knowing that we are covering the social universe for you!

Reasons for Monitoring your Business or Brand

The Compliment
Social media compliments are very valuable little gifts and are the online equivalent of references or testimonials.  They deserve your attention. Thank the  complimentor thereby creating a brand advocate for life. Create a Delicious account or use another social bookmarking utility to save all of these compliments. Include them on your website or your collateral. Potential clients looking for reassurance on a purchase decision will love to see what others think of your company and products. Harp Social will build this into the monitoring plan, and execute each action so you don’t have to.

The Complaint
We are always listening for negative posts complaining about your products or services, company, or staff. Catching something early means getting a chance to respond and demonstrate your problem solving abilities, not only to the complainor, but to the world.  Impressing customer
with great customer service may generate some positive posts about how you resolved the problems.  Either way, reaching out to someone who’s had a negative experience is infinitely better than ignoring it.

Asking for Advice
The best way to watch for this is to look for keywords often used to describe those needs. It is common practice for people to reach out to others for their opinon about a certain company, product or brand before they make the decision to buy. This provides an opportunity to reach out with an offer of assistance, information, or even a free demo.

The Competitor
Social Media Monitoring provides a real way to stay on top of your competition and industry. Using keyword alerts, you can be among the first to know when a new competitor appears on the scene or when their name is mentioned. This kind of intellgence can highlight opportunities to reach out to potential customers who are trying out a competitor or dissatisfied with a competitor’s product or service.

Trending Topics
Topics often pop up online that create huge buzz. There is a lot to be learned from these discussions, especially when they have the potential to affect your brand. Following the conversations can give you insight into the current sentiment about a certain topic, product or brand and
and uncover topics that you may need to keep tabs on.

The Influencer
Monitoring with the correct tools can reveal the key influencers within a space who carry a lot of weight. They are recognized as influencers when they have a large twitter following, tweet often, post often to a blog on a certain topic and by the number of people who link to their posts and comment on their posts.  Knowing who these influencers are and understanding their opinions of your brand, product, company or service can help you connect with them as advocates, or to understand why they currently hold a negative view.

ROI/Success Metrics
Businesses are always interested in how to measure the success of social media marketing or an online campaign. While a universal engagement metric has yet to be agreed upon there are still a number of effective ways to measure engagement and ROI in general. We will track the mentions of a brand in user-generated content before, during and after a campaign along with the sentiment of each mention.

Understanding your Brand
A brand is the sum of all conversations. By analyzing social media, a corporation or agency can score a brand’s overall user sentiment, determine which words are commonly associated with it, understand which competitors rank closest in buzz or online mentions, uncover brand advocates.

Your customers, prospects and peers are discussing your brand, your industry and your competitors right now in social media: with or without you.

Listen, evauluate and engage.