Twitter is the fastest growing social network today. Traffic has grown over 600% in the past 12 months and an estimated 5 to 10 thousand new accounts are opened every day with a large percentage of these being businesses.
Twitter is being utilized by savvy businesses as a way to network and communicate with contacts new and old, create brand awareness, announce events, promote products, articles, solicit information for new product development, act as a businesses virtual customer service center and drive traffic to your businesses website. With the ability to subscribe, share, friend or follow as many twitter feeds as you like, and the thousands of third party applications and tools available, Twitter has become one of the most powerful social media marketing tools available. And yet, even with its seemingly 140-character simplicity, Twitter can be complex and time-consuming to fully understand and use effectively.
Recent studies reveal that many Fortune 100 companies need a “Twittervention”, failing to properly use Twitter. According to Weber Shandwick:
- 73 percent of Fortune 100 companies registered a total of 540 Twitter accounts
- 76 percent of those accounts did not post tweets very often
- 53 percent of the accounts did not display personality, or a consistent tone/voice
- 52 percent were not actively engaged
- 50 percent of the Fortune 100 accounts had fewer than 500 followers
- 15 percent were inactive; of those, 11 percent were merely placeholder accounts
- 4 percent were abandoned after being used for a specific event
To remedy this, Harp Social provides 3 growth and daily maintenance packages as well as customized maintenance packages.
Our ISMA Certification / Founding Member Status forges the background from which Harp pulls its strategy to implement and grow your Twitter account(s).
Twitter Best Practices
Harp Social is immersed in the Twitter culture, understands the nuances of a tweet, how to promote without sounding promotional, being corporate with a human touch and is versed in the language, tools, applications, alerts, scheduling and best practices of Twitter.
There’s a right way and a wrong way to be on Twitter and the difference can mean your success or failure.
Short on time? What business executive isn’t? Let Harp Social ghost tweet for you!
The reality is, social media is here to stay and it is time consuming. If you have been planning to get on Twitter, or are already on Twitter but don’t have the time to maintain it, develop your following or utilize it properly, we can help. Our skilled copywriters will actually ghost write your tweets for you, complete with links. You maintain control at all times and approve everything before it’s scheduled to tweet. We will ensure your twitter account is actively tweeting relevant information every day.
Let us provide you with a daily growth and maintenance plan based on your objectives and budget.
Full Suite of Twitter Services Includes:
- Initial Consultation with a Harp Social Certified Social Media Specialist
- Custom branded twitter account(s)
- Ghost writing tweets
- Tweet Scheduling and maintenance
- Harp “grows” your Twitter account by following your target market
- Daily monitoring and responses to DMs and @s
- Harp will tweet for you throughout the day, 7/365
- Twitter sync up with other social media platforms
- Client receives weekly activity reports electronically
- Measurement tools
