The Web is an open platform for publicity but unfortunately not all of it is positive!

If you have a website that depends on search then your reputation is vulnerable to external forces. Factors like negative websites whose sole purpose is to provide a platform for your disgruntled customers to malign your brand (your keyword) can show up in Google search results and invade your search real estate. Many popular companies are confronted with this reputation management nightmare regularly and require ongoing monitoring and management.

Harp has developed a proprietary service to protect our clients from websites that are keyword predators. Our certified search specialists employ a combination of search marketing, public relations and social media marketing strategies to push down negative websites and help move up positive results for keywords related to your brand and company.

Online Reputation Management or counter-SEO is a specialized area that requires professional skills and tools. It focuses on systematically dealing with the negative websites and devising long-term solutions to monitor and guard against negative results.

 
Recognized Social Media Strategist

Identified by SEO Blog Daily as one of the “top 25 social media experts to follow”, Diane Rayfield is a highly-recognized authority regarding Social Media Marketing. Her social media expertise is fortified with over 20 years of marketing, advertising and branding success for B2B and B2C clients through her agency background.

Providing Unmatched Social Media Marketing Expertise and Services, including:
	Audit and review of your existing Social Media platforms, outlets and success (and your competitors)
	Identify and prioritize goals (reputation management, lead generation)
	Strategize a synergistic, integrated social media campaign toward agreed goals
	Professional and proper implementation of custom-branded social media platforms
	Content mining, content creation and publishing
	Reactive and proactive engagement strategies
	Real-time monitoring and alerts for all selected keywords across the entire social media platform
	Qualitative and quantitative metrics, recommendations and identification of emerging trends
	Social Media Evolution (On-going evolution and tactics to remain relevant and impactful regarding your Social Media program)

 
ISMA Certified
International Social Media Association

Harp Social is a full-service, ISMA certified, social media marketing agency that will strategize, implement & maintain and measure the optimum mix of social media platforms to help your business utilize social media marketing to reach your goals. Our cost-effective solutions are measurable and impactful. Fully immersed in the social media culture, tools, applications and plugins, Harp Social will cross pollinate all your social platforms and your website to maximize the viral and search engine optimization advantages.

Schedule a call with one of our social media marketing specialists today!
630.691.9500